© 2019 BY KHYNEESHA EDWARDS  |  ALL RIGHTS RESERVED

CAMP FIRE

CLIENT WORK

LAYOUT DESIGN, PRINT DESIGN, DIGITAL DESIGN, ILLUSTRATION

Camp Fire was America's first multiracial, multicultural, and nonsectarian organization for girls, founded and 1910 and becoming co-ed in 1975. They've grown to over 50 councils across the country with a mission to teach youth the life skills they need to succeed and thrive. Camp Fire needed a fresh design for its annual Trend & Impact Analysis. Using the company's existing branding elements, I designed a clean, engaging 24-page report that balances copy and visuals. This report, shared with councils nationwide, would effectively communicate Camp Fire's impact while still providing maximum visual interest. In addition to the report, I also created an infographic to visually sum up highlights from the main report. This illustration-heavy document combines organic shapes with watercolor textures to stay true to Camp Fire's modern, yet playful aesthetic.