Camp Fire was America's first multiracial, multicultural, and nonsectarian organization for girls, founded and 1910 and becoming co-ed in 1975. They've grown to over 50 councils across the country with a mission to teach youth the life skills they need to succeed and thrive.

 

I've worked with this Camp Fire for the past few years, designing this very report. What was fun and refreshing about this project was that I got to incorporate the brand's evolved aesthetic and assets. To ensure the report aligned with Camp Fire in 2021, I needed a fresh design for its annual report. Using the company's existing branding elements, I did some research on Instagram and incorporated their existing design techniques into the 9-page layout.

 

As a result, this report, shared with councils nationwide, showed off Camp Fire's fresh, new look while still effectively communicating Camp Fire's impact per usual.