PRODUCT DESIGN, ILLUSTRATION, LAYOUT DESIGN, PRINT DESIGN, DIGITAL DESIGN

Camp Fire’s Marketing and DEI team approached me with a priority to create new designs that would feel inclusive and honor the power of young people. They wanted to depart from the previous emblem designs, which featured culturally appropriative symbolism and concepts that weren’t resonating with the organization’s young audience anymore.

With a fresh, modern direction in mind, I viewed the old emblem guide and read it pretty much word for word, making sure to really process the meaning of each badge at each achievement level. Since relevance and recognition were priority, I took a literal approach with each design and strategically applied Camp Fire’s color palette to bring the concepts to life.

An important part of this project included a virtual meeting with several members of Camp Fire’s Youth Advisory Council, where they provided feedback on the initial emblem drafts, and offered awesome insight into what they wanted to see with this project.

The project resulted in 125 illustrated emblem designs that will be produced as iron-on patches and stickers, and a 51-page emblem design guide to inform councils on the history of the emblems, how to earn them and what they each represent.

Read more about the project here.