CAMP FIRE TREND & IMPACT
LAYOUT DESIGN, PRINT DESIGN, DIGITAL DESIGN, ILLUSTRATION
Camp Fire was America's first multiracial, multicultural, and nonsectarian organization for girls, founded and 1910 and becoming co-ed in 1975. They've grown to over 50 councils across the country with a mission to teach youth the life skills they need to succeed and thrive. Camp Fire needed a fresh design for its annual Trend & Impact Analysis. Using the company's existing branding elements, I designed a clean, engaging 24-page report that balances copy and visuals. This report, shared with councils nationwide, would effectively communicate Camp Fire's impact while still providing maximum visual interest. In addition to the report, I also created an infographic to visually sum up highlights from the main report. This illustration-heavy document combines organic shapes with watercolor textures to stay true to Camp Fire's modern, yet playful aesthetic.