BRAND DEVELOPMENT, PRODUCT DEVELOPMENT, PACKAGE DESIGN, MARKETING
I saw a need for sweet, sassy stationery and dorm decor designed specifically for college women, so I created Collegiate Candy for my senior capstone project. Collegiate Candy partners with American colleges and universities to provide a one-stop shop for dorm supplies branded specifically to the institution. Collegiate Candy has participated in pop-up shops affiliated with Stephens College, and part of my collection has been picked up by the Stephens College school of Design. I oversee each aspect of the company, including design, packaging, marketing and distribution. Be on the lookout for more!