LadyCo is a woman-owned, size-inclusive women's boutique based in Kansas City's Brookside neighborhood. Owner and founder Abby Roen-Flores approached me in need of a brand system that would merge her two existing boutiques, Lady Bye and CoCo, as she prepared to merge the two concepts. I created the branding and designs for the business cards, gift certificates, window decals, VIP cards, postcards and sandwich board sign.

 

The brand needed to be simple, chic and classic, much like the vibes of the women who inspired it: Coco Chanel, Princess Diana, Jackie O and Michelle Obama. My favorite part of the process was incorporating Abby's personal style and essence into the brand, with a continuous line illustration inspired by her side profile.