BRANDING, LOGO DESIGN, BUSINESS CARD DESIGN, STYLING, PHOTOGRAPHY
Mavin is a Columbia, Missouri-based fashion lifestyle boutique that caters to the effortlessly cool young cosmopolitan fashion mavens. I was asked to create a new logo and branding materials for the brand. My goal in creating the new branding for Mavin was to create a sleek, timeless and chic aesthetic. I stuck to a black and white color palette and a logo with bold, clean lines. I took product photos for the company website, focusing on the texture, fit and styling options for the garments.