Out With My Curls is a Kansas City-based organization that aims to connect Black and Brown folks through outdoor activities. Its founder, Jen Lin, approached me in need of a fresh brand identity to help the organization communicate its mission to break barriers, encourage people of color to take their power back, and help them reconnect to their roots.

 

The final concept includes a silhouette of a woman and a man overlaying the sun. To prioritize the outdoor concept , I included leaf silhouettes as accent marks, paired with sparkle elements to bring in a spiritual feel. This represents the deep, kindred connection that people of color have to nature. The sans serif and script font pairing increase the organic feeling of this concept.