BRANDING, ILLUSTRATION, LAYOUT DESIGN

In 2024, the Downtown Council of Kansas City sought to launch a free summer programming series to provide entertainment and connection to the downtown Kansas City community. I partnered with the council's Community Improvement District (CID) team to create the branding for the initiative.​

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The CID team did not have a formal name for the initiative, so we began brainstorming. I suggested the name, Summer in the City, and it stuck! I began the process with a thorough examination of the target market, goals, and similar programs. The end result was a playful brand meant to breathe new life into downtown Kansas City.

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This project included a suite of logo options, social media templates, patterns, brand icons, and a 22-page brand guidelines document.