Modern Builder

I created a new design for The Builders' Association's 36-page quarterly magazine, Modern Builder. The magazine is distributed to its member network of 25,000+ employees of 750+ general contractor, subcontractor, supplier and service provider member companies in Kansas City, MO Jefferson City, MO and Springfield, MO.

 

The Builders’ Association wanted a fresh new look to keep readers engaged with their commitment to innovation and existing as an industry mainstay. I've designed the fall 2020, winter 2020, spring 2021 and summer 2021 issues.

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Scholarship Flyer & Social Media Graphics

I designed a flyer and social media graphics for The Builders' Association's construction scholarship initiative! The previous design featured a text-heavy design, and wasn't engaging potential applicants efficiently. The new design utilizes photos, geometric shapes, columns and pops of color to draw applicants in and keep them engaged with The Builders' Association beyond the scholarship program.

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General Social Media Templates

I designed this series of LinkedIn and Twitter social media graphics to elevate The Builders' Association's visual social media presence. Using a simple geometric layout, I tied my strategy into highlighting text and images where applicable, while leaving plenty of white space to make the design breathable and able to effectively guide the viewers' eye.