THE REFLECTION COLLECTIVE
BRANDING, LOGO DESIGN, SOCIAL MEDIA GRAPHICS
When something as urgent as COVID-19 disproportionately affecting people of color in your community is the issue at hand, you have no issue turning around a logo design, web assets and social media graphics in 3 hours! The Reflection Collective was created by local chef Aqui Greadington to distribute aid packages consisting of a full meal, feminine pads and hand sanitizer to underserved Kansas City, Missouri communities that were being hit the hardest by COVID-19. My design was inspired by people looking directly at each other, to symbolize a reflection. I arranged the heads in a way that resembled continents of the Earth, symbolizing oneness and continued efforts.