THE NAIL CO.
BRANDING, LOGO DESIGN
I worked with nail technician Aliyah Downs to rebrand The Nail Co. Aliyah wanted a fresh look that was bold, artistic and funky. Something that felt non-traditional and innovative, just like her approach to the craft. She was inspired by artist Pink Lo Mein, so bright and layered colors, organic shapes and whimsical lines played a key role in the creative direction.